Jen Atkin's Mane hair care brand is launching its hair tools at 670 Sephora stores, including all U.S doors and across Canada, and on Sephora.com.
The tools were first launched in February 2023 direct-to-consumer; Mane will be the only hot tools brand available in all U.S free-standing Sephora locations, according to an official announcement.
The Sephora launch will also feature new Mane offerings, including an interchangeable power base, The Power Bottom, and three corresponding attachments: the 1.25" Waver Styling Attachment, the 1" Curling Iron Styling Attachment and the 1.25" Curling Wand Styling Attachment.
Each product will retail at $50, placing the tools at the more accessible ends of the category spectrum at Sephora.
Existing SKUs featured in the Sephora launch include the Ready or Knot Detangling Brush, This Totally Blows! Ionic Compact Hair Dryer and The Three Way Multi-Use Flat Iron, among others.
Meanwhile, Mane is expanding its hot tool recycling program, which launched in April 2023.
Consumers can scan a QR code printed on all Sephora in-store displays to donate used hot tools (regardless of brand or condition) to be refurbished or processed properly and diverted from landfills.
"I'm so proud that Mane will be available at Sephora to bring our products to anyone and everyone looking for effective and accessible hair tools," said Atkin. "Sephora's commitment to offering thoughtful brands to consumers is why we are so thrilled by this partnership, as both Mane and Sephora continue to follow an intentional approach with our product offerings and retail strategy."
"Sephora is thrilled to introduce Mane and continue bringing our clients innovative brands that support their unique hair care needs," said Jennifer Lucchese, VP hair care merchandising at Sephora. "Led by dynamic founder and renowned hair stylist, Jen Atkin, Mane is committed to offering accessible, high-performing hair tools and accessories that inspire clients to feel confident in their styling routines and embrace self-expression, which aligns closely with Sephora's own values. We look forward to welcoming this brand to our Sephora community and know that it will be a wonderful addition to our growing hair assortment."
