There has never been such an unprecedented upheaval in the professional beauty industry as during the devastating pandemic. Not only were salon businesses closed for extended periods of time but were also deemed “non-essential” by governing officials and agencies. Many salons have not and will not re-open and many service providers have left the business for other opportunities. But all is not doom and gloom. As the sky clears, we are seeing salons and licensed professionals busier than ever. Consumers are clamoring back to the salon for a broad range of services. Perhaps more importantly, we have strong evidence that the world recognizes the essential nature of beauty services. Sheila Wilson is an excellent example of a leader in the industry that is forging ahead with a sunny outlook and clear focus on the success of salons and salon owners throughout the country.
Sheila has served as the president of Intercoiffure for the last 3 years. She is an industry leader who consistently brings excellence and inspiration to all her chosen beauty and salon-related endeavors. Her background as a hairdresser, colorist, educator, platform artist, and salon owner, has prepared her well for this important role with this prestigious organization. In this podcast, Sheila talks about the state of the salon business and why Intercoiffure is such an important part of the professional salon industry around the world. Melanie and Sheila also discuss the beauty business “post” COVID, how it has changed, and what that will mean in the future.
You will find this episode of Pro Beauty Talks everywhere you listen to podcasts.